guerrilla marketing tagged posts

People Flying Over New York City

People Flying Over New York City

If you saw some people flying over New Your City lately, don’t worry, you are not crazy! To promote their new movie Chronicle, 20th Century Fox hired viral marketing agency Thinkmodo which flew three human shaped RC planes around Manhattan creating the illusion of people flying.

Michael Krivicka from Thinkmodo explains:

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around New York City. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”

I’m not sure how the people of NYC who saw the flying people actually felt, but judging f...